FOR IMMEDIATE RELEASE / SEPTEMBER 28, 2020 - ICA San José announces The Facade
Project with a major mural commission from Amir H. Fallah and reopens its doors to become
an Official Vote Center for November 2020 election.///
The Institute of Contemporary Art San José is excited to debut The Facade Project—an
ongoing public art program dedicated to exploring the most critical social and political issues
facing our time—by tapping Amir. H. Fallah as its inaugural artist. The new initiative will feature
artists whose identities and work represent areas of our global community that have been
largely overlooked by American arts institutions, thereby, offering a course correction to past
patterns of inequity within the museum system. With this program, it seeks to engage new
communities, reaffirm our commitment to art as a social public good, and contribute to the
writing of a more inclusive art history cannon.
Making art accessible is a core part of the ICA’s mission, and this tenet has never been more
vital than during the era of COVID-19 closures. This ongoing project will offer safe, outdoor, inperson, socially distanced and engaging experiences for our audiences while allowing artists
the opportunity to respond, push, and reinvent the limits of their practices in terms of scale,
medium, concept, and the work’s relationship to the architecture and urban space of
downtown San José.
According to Alison Gass, Executive Director of the ICA San José “San José is one of the most
diverse big cities in the country in the fastest growing county of California, and by moving to
the exterior of the building, we can ensure access to the largest cross-section of people
engaging with the work. This program reflects a deepened belief that in this moment of global
crisis spanning a pandemic, divisive political election, George Floyd’s murder, Black Lives
Matter and the powerfully heightened awareness of systemic racism, art should help us
process. It can also offer a way into conversations and inspire a moment of examination,
discourse, pleasure and respite.”
Amir H. Fallah: The Facade Project will include a 50ft mural enveloping the front of the building,
and two 6ft circular paintings will offer an entirely new conception of the relationship between
the street and the building’s architecture. Appropriating images from across history,
geographical regions, popular and art historical sources, and personal and universal
references, Fallah deftly creates new meanings through a fully original language of vibrant
color. He presents text and images from children’s books interspersed with visual quotations
from Persian miniatures, illuminated manuscripts, American propaganda imagery (primarily
around wars in South and Southeast Asia), and widely dispersed paraphernalia such as
matchbooks. With this web of sources, Fallah points to his own navigation of Iranian and
American identity, reminding us that being American today often means one does not identify
solely with any single nationality or heritage. It is his insistence on the complexity of identity,
parsed through the language of painterly delight, that makes Fallah such a powerful inaugural
artist for the ICA San José Facade Project.///
To coincide with the inaugural Facade Project, the ICA San José will also be transformed into a
Vote Center for the first time in its 40-year history. This status reflects our desire to be “of service” to our community, support voter turn-out and physical access, and to deepen the idea
that museums are a place of civic action and for the people. Following the 2016 legislation
passed by the State of California to increase accessibility to voters, the Vote Center will be
open for 4 days prior to Election Day and allow voters to drop off their ballots and/ or cast their
votes.
According to the artist “Now, more than ever, it is crucial to make artworks that speak to the
issues of the day which is why I am I’m thrilled to be collaborating with the ICA San José to
realize a work that addresses themes of social justice, inclusion, empathy, and humanity in
such a public way.”
About the ICA San José:
Established in 1980, The Institute of Contemporary Art San José (ICA) is a non-collecting
contemporary art museum committed to examining the most urgent contemporary issues
through the lens of artistic practice. Located in downtown San José, the ICA provides a
platform for changing the enlarging and broadening the art historical canon, providing visibility
and critical examination for the most inclusive selection of artists possible and reflecting the
diverse population of the region. The ICA is equally committed to reflecting the diversity of its
audiences and offering engagement with the best contemporary art practice for free.
About Amir H. Fallah:
Amir H. Fallah (b. 1979, Tehran) received a BFA in fine art and painting at the Maryland
Institute College of Art, Baltimore, and an MFA in painting at the University of California, Los
Angeles. He has exhibited extensively in solo and group exhibitions across the United States
and abroad. In 2015 Fallah had a solo exhibition at the Nerman Museum of Contemporary Art,
Overland Park, Kansas, and received a Joan Mitchell Foundation Painters and Sculptors Grant.
In 2009 the artist was chosen to participate in the 9th Sharjah Biennial and received the 2018
Northern Trust Purchase Prize at EXPO Chicago. In 2019 Fallah was awarded a permanent
public art commission by the Los Angeles County Arts Commission and won the COLA Artist
Fellowship. Fallah is also the recipient of the 2020 Artadia Award for Los Angeles. His work is
in the permanent collections of museums across the United States and in the UAE. Amir H.
Fallah is represented by Shulamit Nazarian, Los Angeles.