The Familiar, Reimagined

Statement:

Design begins by redefining what we believe we already know. 

When an object moves beyond its familiar definition, it creates a moment of pause—a chance to see again and discover new meaning.

The Familiar, Reimagined explores how a single idea can take multiple forms. 

Through designed objects, each work challenges conventional perceptions of function and form, inviting viewers to reconsider the familiar from a different perspective. 

Here, utility is only one layer of meaning, and every encounter becomes an opportunity to pause, reflect, and imagine anew.