Neïl Beloufa’s first exhibition in Iran with support from French Embassy in Tehran.
Like many artists of his generation, Neïl Beloufa takes an interest in how the web, social media and emerging technologies have undermined and transformed the traditional value and hierarchy of images, our relations with them, or how we use them. While defining himself more as an “editor” than a sculptor or cineaste, he creates site-specific sculptural or architectonic environments that are themselves ambiguous. Beloufa plays on the edges of solid and void, high and low tech, hierarchies of form, function and materials to build an actual setting for his filmed video works as well as for live-stream closed-circuit images. His videos often subvert familiar cultural artifacts or audiovisual forms, such as different kinds of TV shows, questioning truth and falsehood, turning the codes upside-down while involving non-professional actors in a "low-tech teleplay aesthetic {…} The main raw material of his films, sculptures and installations is what actually exists and how it is interpreted," explored "without moral judgment, cultural cynicism or any kind of irony."