Museum of Contemporary Art, Shanghai (MoCA Shanghai) was founded in 2005 as the first private contemporary art museum in China. Housed in the heart of Shanghai in People’s Park, their vision from the beginning has been to "gather together excellent artwork from around the world," and to provide a platform for showcasing Chinese and international contemporary artists. The museum has focused on the promotion of Chinese and international contemporary art with a set of diverse exhibitions that include both well-known and fledgling contemporary Chinese artists, as well as retrospectives for leading names of the fashion and creative world (recently including Salvatore Ferragamo, Chanel, and Pixar).